Silk Development, a member of the Silk Road Group (see: https://silkdevelopment.com/ka),  is a leading real estate development company in Georgia. We create modern, attractive, and inspiring projects in Georgia’s most iconic locations. We work closely with renowned international architectural studios to ensure that each project is tailored to the unique characteristics of its location, its history, and seamlessly blends with the surrounding environment.

We are looking for a motivated and detail-oriented Digital Marketing Manager

This role is responsible for the end-to-end strategic management of digital advertising campaigns. The primary focus is on driving measurable growth through the precise execution of paid media, rigorous data analysis, and cross-functional collaboration with creative teams. 

Locations: Tbilisi

Number of Positions: 1

Work Schedule: Full-time 

Working Hours: 10:00 – 19:00

Accountable to: Head of Marketing Operations 

Subordinates: NA 

Main Responsibilities:

• Plan, create, and manage paid advertising campaigns across various digital channels. 
• Develop engaging advertising briefs for the design and content teams; 
• Monitor, analyze, and optimize campaign performance to achieve KPIs and maximize efficiency; 
• Manage advertising budgets across campaigns to ensure optimal allocation and return on investment; 
• Plan and execute A/B tests on ads, audiences, and landing pages to drive continuous improvement; 
• Prepare detailed and actionable reports on campaign performance and key metrics. 
• Implement and manage tracking solutions to measure campaign effectiveness accurately
• Apply automation tools to streamline campaign management and performance optimization; 
• Stay informed about industry trends, new technologies, and best practices in digital advertising; 
• Work on company-authorized platforms, systems, and software (Including but not limited to: SAP Business One, Bitrix 24) 
• Execute other related tasks and responsibilities assigned by Supervisor. 

Requirements: 

• Proven experience (2+ years) in digital advertising campaign management;  
• Strong understanding of advertising performance metrics and optimization techniques;  
• Hands-on experience with tracking tools, automation solutions, and analytics platforms; 
• Analytical skills with the ability to interpret data and deliver strategic insights;  
• Excellent project management and organizational skills; 
• Creativity and attention to detail in developing advertising briefs and concepts; 
• Experience in the development, or real estate, industries is considered an advantage;  
• Georgian advanced. English B2;